About Tuvavoo
Live. Loud. Unscripted.
An established operator applying decades of sourcing and distribution muscle to live commerce. We handle the products, the studio, the hosting, the inventory, and the fulfillment — so the people on camera can focus on the only thing that actually converts: being themselves.
The backbone
Not a startup testing an idea.
Tuvavoo is built on a 72-year-old family business — the largest clothing vendor to Cracker Barrel, with its own warehouse, studios, and global sourcing. We own the chain behind the camera, which is why we can move product at real margin instead of just pointing at a link.
A family apparel business behind every stream
South Florida warehouse, studio, and live-selling floor
Sourcing offices in China, Taiwan, and India
Direct-to-consumer storefronts we run ourselves
How we operate
We own the chain behind the camera
Products, sourcing, inventory, packing, shipping. Most live-selling offers ask you to promote something and hope it sticks. We control the whole pipeline, which changes what's actually possible to earn and build.
Authenticity is the entire game
We curate products a host genuinely uses or would use, so endorsements never feel forced. When a session works, the viewer isn't buying because someone looks good on camera — they're buying because the host actually loves the product.
Nobody goes on camera cold
Every live is co-hosted. Our host carries the flow, cues the talent, and keeps the energy up. Coaching continues session over session with real feedback and steady reps.
From selling to ownership
Live selling is the starting point, not the ceiling. The arc runs from commission today to equity in a co-developed brand tomorrow.
Who’s behind Tuvavoo
Operators, broadcasters, and buyers.
Brett Stern
Founder
CEO of Lord Daniel Sportswear with 30 years in the apparel and importing business. A former college tennis player who trained at Rick Macci's academy alongside Jennifer Capriati before playing at UC Irvine and the University of Florida. That combination is the whole point of Tuvavoo: real operating muscle paired with a genuine understanding of what it's like to be an athlete. He built this model to work with people rather than extract from them, and stays personally involved in the relationships, not just the operation.
Jen Herrera
Partner, Tuvavoo Academy & Head of Talent Development
An Emmy-nominated broadcast journalist with more than 20 years on air in South Florida — 15 years as a news anchor and reporter at ABC affiliate WPLG in Miami, and 5 years co-hosting NBC6's “6 in the Mix.” She has covered national news across the country, from the NBA Finals to Pope Benedict XVI's historic visit reported live from Havana. Jen builds and runs the training that turns talent into confident live sellers, drawing on two decades of live television to teach how to hold an audience and stay natural on camera.
Adam Maytal
Partner, Trading & Branding
Twenty years in the hair care and beauty space, and the relationships that come with it. Adam gives Tuvavoo direct access to a deep roster of premium beauty and hair care brands at pricing that makes the economics work. This is the engine behind the model — it's what lets a host live-sell premium product at real margin, and what makes co-developing a branded line possible rather than aspirational.
Our advisory group
Tuvavoo is guided by advisors spanning sports, business, retail, branding and marketing, and the nonprofit world — all of them former college athletes. Their networks reach into professional sports and agencies, major retail and e-commerce, brand-building strategy, and athlete-focused nonprofit and mental health work. Partnering with Tuvavoo means plugging into relationships and experience that open doors well beyond a single campaign.
Let’s build something together.
We’d welcome the chance to walk your team through this live. The warehouse is open anytime you want to see the operation in person.
Get in touch